DESIGN AND TREND

The current trend in the market is transforming the fashion industry from manufacturing to design. This has also changed the way consumers view the clothes they buy and wear. Our expertise in Design & Trend domains will provide the right insights on customer expectations and convert them to their desired product. We also encourage the dedicated team to understand customer broader business context and retail environment so that they are better positioned to deliver against customer expectations. We provide design inputs from different location and develop products with latest fabrics and techniques. Also the team works closely with our extensive network of production houses in order to provide customers with quality products with competitive price.

Nowadays, there is a shift in the fashion industry from design driven product development to customer driven approach where consumer insights contribute a lot for the design and the customers have multiple avenues not just to drive the style, but also customize as per the brand. This made the current fashion market highly challenging, innovative and competitive. 

In today’s fashion space, the customer has more power and influence over product lines and design than ever before. This power and influence is wielded through purchasing trendy pieces with reasonable price. Being customer-focused help us in understanding the customers better to create great product. By identifying the needs of the customers we provide faster and effective support. Designing the product by considering the needs of the target customers ensure effective solutions. When customers get what exactly they need, there is an increase in the satisfaction rate. We are able to delight our customers with excellent service.

PRODUCT DEVELOPMENT

Apparel product development cycle begins when a conceptual garment design is received and that is the way of introducing new style. Fashion product development is a process with activities extending out from the designer’s concept through making the style ready for production. Product Development models assist in understanding these activities that need to be accomplished by various members of the development team so that the product is ready to satisfy market demand. The tools and technologies play a major role in determining the efficiency, in addition to effective communication among members involved in the process.

It is a necessary part of the overall manufacturing process and doing it right the first time with proper planning will set up for success. We develop our products matching market insights, customer needs and new trends. We undertake product development of knits, wovens, outerwear, leather and home textiles/bags using creative methods and technologies.